Case study Example | Topics and Well Written Essays - 500 words - 36

Case Study Example ase idea will benefit travelers in that they will be able to book a full package in that; if they are touring a region they can get all the services at one stop. Services such as the airline to use, the vehicle to use when on land and hotels are inclusive and easily accessible. In this exhibit, there will be benefits both to travelers and the travel agencies in that; the traveler can travel according to their potentials where there is a category for budget travelers who do not require using a lot of money, while the luxury travelers will require more comfort. Decision making will be easier for the travelling agencies due to the classifications of travelers (Mohinder, 2009). This classification will be beneficial to the agencies in that they will be able to make decisions based on the ability of their clients and consequently treat a client fairly and thus increasing their customer base (David & Nancy, 2012). This exhibit according to the case idea demonstrates the customer base beginning from 2007 when a new CEO is hired. Considering the vertical axis as the customer base in hundreds of thousands and the horizontal axis as the years moving forward, it illustrates that in the year 2007 the customer base was at 600,000. The figure increases to 800,000 customers in 2011 resulting from the acquisition of 16 percent by Tencent Company. This figure is predicted to rise in 2017 due to the recommendations made and the figure is projected to be at one million customers. This means the customer base in the projected future life will increase accordingly (Mohinder, 2009). Considering exhibit 5, the case idea recommends that the increase in the customer base through the methods stated earlier, will lead to increase in the profits due to increase in the travel activities above (Harvard business review on thriving in emerging markets,